As the bombs rained down above them, local inhabitants sought refuge underground in the cellars of the Champagne Houses. And so began a whole new underground existence that would continue for the duration of World War 1.
In 1928 the City of Reims staged an exhibition that was jointly sponsored by the Syndicat du Commerce des Vins de Champagne.
In 1932, the Syndicat du Commerce des Vins de Champagne spearheaded a major festival in honour of Dom Pierre Pérignon and the 250th anniversary of the ’invention’ of sparkling Champagne — an event attended by many celebrities.
The Fête des Vins de France was held in Reims in 1935. Four years later Champagne sent a delegation to attend the Montpellier edition.
